The Licorice Group Support Center

Sylvie Fortin here, and I have a bone to pick with Google. On September 23, 2009, Google launched a new, free service that purports to be the next big thing in social communities. It gives everyday people the ability to provide their own comments on AN...
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Google Sidewiki Blockers

This post is not meant to be a commentary about Google Sidewiki, but rather serves as an updated list of the most recent tools and applications that have been built to attempt to block Sidewiki from appearing next to your website if you don’t want it...
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Affiliate Tip #5: Write Emails And Posts In One Sitting

Editor’s Note: This is the fifth in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy! – Michel Fortin The best favor you can do for yourself and your business is t...
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Lazy Launch Days Are Numbered

I know your time is valuable so I’ll get right to the point. Product owners and affiliates for the last couple years have lived a happy co-dependent existence. In the beginning, affiliates had limited choices. Today, it’s an ocean of opportunity. T...
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Affiliate Tip #4: Invest in Your Business

Editor’s Note: This is the fourth in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy! – Michel Fortin No product vendor likes potential affiliates to ask for free...
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Five Ways to Turn No into Yes

No is a very powerful word. It’s one too easily spoken, as any parent of a small four-year-old will tell you. It’s also detrimental to effective copywriting and sales, because it’s an absolute brick wall of resistance. The minute a potential cust...
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Declaring My Independence From Smoke

After 30 years, yesterday, which was Independence Day, I declared my own independence… from cigarette smoke. If you’re a non-smoker, this may not be a big issue. But for me, it’s huge. And it’s all because of one ingenious little tool I would h...
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Why People Are Addicted to Info-Products

Have you ever wondered why people buy dozens of info-products… and yet never seem to get around to consuming them, much less using them? I have. And for a long time I just blamed it on people being lazy. In my own case, I blamed it on being too busy ...
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12 Awesome Resources For Design and Copy

One of the things I do is spend about 30 minutes a day reading my RSS feed reader — which is Google Reader. And I have it set so that, when I share a feed I like, FriendFeed picks it up and reshares it on Twitter, Facebook, LinkedIn, and many others....
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The Need For Long Copy and Other Stupid Myths

Recently, Terry Dean wrote an awesome article, entitled “Copy is King and Other Common Lies.” The article boils down to the fact that the market and the offer come first. Copy is still important. Design plays an important role, too. But copy is not...
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